The ‘Aspire’ Product
Aspire offers customers a fresh approach to tiles with products now grouped into key lifestyle packages to simplify the specification process. Customers can now select from one of four lifestyle packages as well as British Ceramic Tile’s designer collection, which includes collaborations with iconic design names such as Conran, Laura Ashley and Hemingway.
British Ceramic Tile’s, Senior Product Manager, Paul Jackson, explains: “Aspire is a new step forward for the company. It’s just one of several developments designed to increase our presence within the sector and directly answer the needs of the house builder.
“Each lifestyle range has been designed in such a way that the house builder can offer homeowners a variety of options from contemporary ceramic collections through to high end porcelain, making it even easier for consumers to trade up when specifying their kitchen, bathroom or living area design schemes.”
From ceramic and porcelain through to glass splashbacks and upstands, mosaics and designer collections, Aspire offers a complete tiling solution to suit a wide range of projects and budgets, all of which is designed and made here in the UK.
Our team are highly skilled and creative, comprising of project managers, designers, stylists, CGI designers and photographers.
From the initial ideas through to the final image retouching and CGI renders, they all played a vital role in creating the resulting photographic and computer generated (CGI) images for this project.
The ‘Aspire’ Brief
The Aspire brochure and cermaic tile product range is aimed specifically at the housebuilder market (ie so property developers and house builders). The Aspire brief required a mix of at least 12 photographed roomsets and 12 CGI images. The deadline was challenging.
We would normally need a minimum of 6 weeks to produce this amount of roomsets and CGI work. On this occasion we completed all work in just 4 weeks.
The success of this commission within the demanding deadline relied on our experience in project management, and the skills and dedication of the Cyan Studios team. The speed at which the client responded to images with feedback and approval was also fantastic and allowed us to fully satisfy the brief and hit the deadline. A great achievement by all involved.