C.P. Hart – A CASE IN POINT and pixels

C.P. Hart Case Study

“We used Cyan for our first real CGI project and found their expertise and knowledge invaluable. Needing to produce a number of different images, from cut-outs, lifestyles and colour swatches they helped us through the whole process.

They produced mood boards, style guides and advice through the whole process and quickly made amends if and when required.

But most importantly the end result came out exactly how we imagined and the images make up our entire exclusives brochure – a favourite with our clients and sales team”

Mark Jackson, C.P. Hart Bathrooms.

About C.P. Hart

Bathroom designers since 1937

C.P. Hart has been one of the UK’s leading bathroom retailers and suppliers of bespoke bathrooms since 1937. They insist on using the finest materials and advanced manufacturing techniques to create a range of the highest quality traditional and contemporary bathrooms. In recent years they have also developed a reputation for showcasing some of the world’s most talented and innovative international bathroom designers in their showrooms around the country.

Their successful contracts division works for architects, interior designers and builders, often on major commercial property developments and hotels. While their highly qualified in-house design team works with individual and private clients, ensuring that each of these bespoke bathrooms is unique.

C.P. Hart is an exciting business, pursuing excellence at every level.

C.P. Hart Case Study – The Brief

C.P. Hart had been producing images for many years using room-set photography. They regularly hired beautiful period properties for photography shoots to showcase their products but decided it was time to look at other cost saving options, without compromising on the quality of the images.

They made the decision to move from Photography to CGI but needed the right team to guide them through the creative and technical process.

Initially we were given the opportunity to pitch against other studios to produce a ‘French Chateau’ and ‘London Town House Renovation’ inspired room sets using CGI. Our team worked tirelessly to produce 2 designs within a very tight time frame.
The designs were sent to C.P. Hart for feedback and we won the commission! Our creativity, technical ability and dedication to quality paid off.

Skill Set

Our team are highly skilled and creative, comprising of project managers, designers, 3D visualizers, 3D Modelers, stylists and photographers.

From the initial ideas through to the final retouches, they all played a vital role in creating the final CGI images for this project.

We pride ourselves on our seamless process and attention to detail.

Process

After receiving the brief we made sure that we had fully understood their expectations correctly before commencing.

All the key staff were briefed and made aware of timescales and deadlines. The project manager kept everything moving in the right direction whilst keeping the client informed at all times and talking them through the process.

Mood boards and designs were created and presented. Any tweaks made by C.P. Hart were made before we commenced.

3D modelers then started to model the products and props whilst the 3D visualizer started to construct the sets designed on the signed-off mood boards.

A stylist and photographer worked closely with the 3D visualizer to light the set and place products and props within it.

Internally, we created a number of low-resolution renders before submitting version 1 for feedback.

C.P. Hart were then given some time to advise us of any changes to the images before final sign off.

Any changes are then applied before the images go to the final render process.

 

Post Production

The high resolution renders are further enhanced in post production –  items such as towels were photographed and added to the render using Photoshop to even further enhance the photorealism of the image.

Outcome

magsSince our first commission we have gone on to produce many images for C.P. Hart.

Many of the C.P. Hart images that Cyan Studios have produced, appear in high-end interior design magazines ranging from Elle Décor through to Living etc.

We regularly receive interest and enquiries from potential clients based on our C.P. Hart images and have picked up new clients as a direct result of this.

We are extremely proud that we played a significant role in C.P. Hart’s transition from photography to CGI.

They are thrilled with their new images and we continue to produce a large percentage of their imagery.

C.P. Hart are wonderful clients who we thoroughly enjoy working with.

Talk to us about product photography & roomsets

If you use photography or CGI to market your products then we’d love to have a chat!

Get in touch with Adele or Leesa.

T. 0113 277 6960
F. 0113 277 6961
E. info@cyanstudios.co.uk

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