The ‘Elite Office Furniture’ Brief
Our brief was to produce a portfolio of images on location for office furniture company Elite office furniture.
Designers and manufacturers of stylish and functional office furniture. The aim of the shoot was to create a collection of contemporary, edgy yet stylish lifestyle images that captured the essence of Elite’s products in modern, flexible workplace setting. We were commissioned to source a suitable venue. A number of venues were considered for the shoot which would highlight and contrast with this modern product range.
Design and Styling
The Cyan stylists developed the look and feel of the shoot. They created detailed style boards and design proposals for the clients approval. This included bespoke fabric combinations chosen by Cyan and made by Elite especially for this shoot.
Once the location was agreed the mill space was hired for just two days. Planning and time management was crucial. Products, props, setting up the shots, equipment, lighting and coordinating the models all needed to be scheduled to produce the shots within the short time frame.
This forward planning by the team took place over a number of weeks prior to arriving at the location. It resulted in an efficient shoot within the time frame and a number of images for the client to consider. They were very happy with the results!
Location – Castleton Mill
The clients were given a tour of three shortlisted locations. They preferred venue was an impressive grade two listed building situated on the fringe of Leeds city centre. Castleton Mill offered heaps of original features and open spaces, perfect for large furniture.
On the downside, this large building presented us with some logistical headaches especially where our planned shots were on the top floor!
Our team are a highly skilled and creative group comprising of project managers, designers, stylists, CGI designers, set builders and photographers.
From the initial styling, design and location scouting through to the on location project management and scene building, they all played a vital role in completing the final retouched set of images. A very happy client and big pat on the back for everyone at Cyan Studios!
Elite Office Furniture
From 1986 to the present day Elite Office Furniture UK Ltd has successfully grown into a multi-million pound business occupying 152,000 sq ft of manufacturing space and employing 150 people.
Their extensive range of desking, seating, storage and recreational office furniture has been created through a perfectly balanced combination of design innovation, research and a full appreciation of clients’ practical requirements.
The result – beautiful yet functional furniture that will enhance any office environment.
Talk to us about room set styling, photography & CGI
If you need room set photography or CGI to market your products then we’d love to have a chat!
Get in touch with Adele or Leesa.
T. 0113 277 6960
F. 0113 277 6961