Wickes Tile Range – The Brief
Back in December 2016 Cyan Studios were asked by Verona to design and produce 24 stylish roomset images for the New Wickes tile ranges.
The commission came with a very tight deadline. We were given just 4 weeks to design, style, build or render the roomsets and produce the final retouched images. The priority was to work out the logistics of fulfilling the brief within the such a tight time frame without compromising the quality.
Delivery of the project was defined by the fact that some of the tile range was not available as physical product. The team focused on both CGI production and photography. Approximately half of the tile designs needed to be recreated in high detail in our CGI studio.
Our amazing design & styling team created the set designs and style boards for each of the room sets. The resulting style boards were submitted for client feedback and finally for production approval. The set building team had to move quickly in to production, working out required tile quantities essential for completing the set building.
Despite all the odds and the usual logistical complications – the Cyan Studios team managed to hit the deadline and surpass the client’s expectations.
A great result!