Ted Baker Roomset Photography & CGI by Cyan Studios

See the Ted Baker images on British Ceramic Tile

The ‘Ted Baker’ Brief

British Ceramic Tile – BCT  collaborated with Ted Baker for a new range of tiles, entitled Ted Baker Residence. The collection includes the GeoTile range, which was based on Edwardian tiles in London townhouses; the ParqTile designed to create a parquet effect; the ArTile, which features art work; and the 3D-effect TacTile range. We were asked by British Ceramic Tile to produce a portfolio of images to best present this exciting tile range.

We really enjoyed working on the first project for Ted Baker. To be given a second project confirmed that they loved what we did! So we are thrilled to be asked to style and produce a new set of lifestyle images.

The Versatile Tile – Ted Dog set was designed to appeal to the ‘metrosexual’ man who’s big on grooming. A stylish individual. They will appreciate the modern mono design. The wet room set was created for the Ted Geo tile. Designed to appeal to people who are edgy and eclectic and love pattern. The Ted Baker Splash Backs were presented in room sets styled with a softer more feminine appeal.

The ‘Ted Baker’ Collection

Ted came to British Ceramic Tile a short while ago, fresh from a spell in Europe where he’d been wandering in search of inspiration. During his travels, Ted’s discerning eye happened upon a stylishly striking house made entirely of tiles. From floor to ceiling, every inch was adorned in the finest ceramics; even the furniture and oven were adorned in intricate mosaic.

“Isn’t it funny”, remarked Ted, “how one tiny piece makes all the difference?”

Believing a shirt bedecked in mosaic to be a little cumbersome for the modern man about town, Ted set about creating a range of tiles that could decorate the home instead. As the premier purveyors of British tiles, Ted placed his confidence in British Ceramic Tiles to craft alongside him an awe-inspiring range that combines their passion for quality and design with his own unique flair.

Customers can now select from one of four lifestyle packages as well as British Ceramic Tile’s designer collection, which includes collaborations with iconic design names such as Conran, Laura Ashley and Hemingway.

Ted Baker Versatile Styleboard - clay design - CGI - By Cyan Studios

Skill Set

Our team are highly skilled and creative, comprising of project managers, designers, stylists, CGI designers and photographers.

From the initial ideas through to the final image retouching and CGI renders, they all played a vital role in creating the resulting photographic and computer generated (CGI) images for this project.

Approval was also fantastic and allowed us to fully satisfy the brief and hit the deadline. A great achievement by all involved.

Outcome

Images featured on various publications and online

Talk to us about photographic room sets & CGI

If you use photography or CGI to market your products then we’d love to have a chat!

Get in touch with Adele or Leesa.

T. 0113 277 6960
F. 0113 277 6961
E. info@cyanstudios.co.uk

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